Folio - Vol. IV
An archive of recent work.
A selection of editorial features, website rewrites, hotel copy and brand storytelling for travel brands I’m grateful to call clients.
TravelWise UK
Website Copy · Brand Strategy
A full website rewrite, from strategy to implementation
Strategy through to implementation - a complete website rewrite, ongoing blog content and a content strategy designed to reposition the brand for a more considered audience.
Website copy - Content strategy - Blog content
Elle Decoration · Marriott
Editorial Features · Luxury Travel
A design lover's guide to Paros
Editorial branded content for Marriott Hotels, written for Elle Decoration - an authoritative guide to the island for a design-led readership.
Editorial branded content - Destination writing
Kuoni
Editorial Features · Luxury Travel
Vietnam through the taste buds
Branded editorial content for Kuoni, written to inspire bookings on their luxury Vietnam tours - a country traced through dishes, markets and intimate kitchens.
Editorial branded content - Destination writing
SmoothRed
Website Copy · Wine Tourism · Brand Strategy
Wine routes, blog strategy and newsletters
Full website rewrite, content strategy and ongoing marketing support for one of the UK's most considered luxury wine travel specialists.
Website copy - Strategy - Wine tourism
Journeyscape
Hotel Copy · Luxury Travel
Bespoke luxury itineraries and hotel write-ups
Bespoke luxury itineraries and individual hotel write-ups - written to be read end-to-end, like a short travel essay.
Itineraries - Hotel copy
Journey Latin America
Hotel Copy · Luxury Travel
A deep-dive editorial hotel project
A long-running project writing more than six hundred individual hotel descriptions across Latin America - accurate, refined prose for one of the UK's most respected specialist agencies.
Hotel copy - Itineraries
Success Magazine
Editorial Features
Interviewed as a global travel expert
Interviewed as a travel expert on the best digital-nomad cities - quoted alongside leaders in the global remote-work movement.
Expert interview - Editorial
As featured in
A few of the brands & titles.
A snapshot of the publications, hotel groups and travel brands I’ve had the pleasure of writing for.
Also in the folio
Further bylines & collaborations.
A selection of ongoing and previous work for established travel publications and premium brands.
G Adventures
SEO blog content crafted to inspire considered travellers and drive long-term organic growth.
Noma Collective
Tour itineraries and website copy for a boutique collective redefining slow, community-led travel.
Fodor's
SEO blog content and thought leadership for one of the most trusted names in travel publishing.
Tripadvisor
Long-form, immersive itineraries written to guide travellers through some of the world's most iconic destinations.
The Guardian
Travel journalism and personal essays for one of the UK's most respected editorial titles.
Time Out
Blog content and city features written for a globally curious, culture-led readership.
The London Standard
Commercial content and editorial features for a flagship London title.
iNews
Travel journalism covering destinations, trends and considered perspectives on modern travel.